what is business plan and how to write business plan step by step Example

 

What is Business Plan?
A  business plan    is  a  formal  statement  of  business  goals, reasons they are attainable   ,   and plans  for     reaching    them . It  may also  contain  background information about     the   organization    or  team   attempting   to  reach  those  goals

Sample of Business Plan:





                                                      Business Plan



                                                  JUICE COMPANY
                                                   
                                                   HEAD OFFICE:
                           
    Juice Co. Ltd ,
    City Gujranwala, Sialkot   bypass near Aamir Plaza Opposite AB Shopping Mall center.


NAME AND ADDRESSES OF PRINCIPALs:

1.Zeeshan Miran.(Gujrat,JPJ)
2.Faizan Zahid  .(Gujrat ,SaraiAlamgir)
3.Usama Tahir(Gujrat)
4.Ahmad Nauman(Kotla)
5.Shaiq Riaz(Sialkot)


NATURE OF BUSINESS:

We form our business as a “partnership” business.

The types of our business are Manufacturing Juices, Distributor/ Wholesaler


STATEMENT OF FINANCING NEEDED:

Initial financing requested of the company is 4,00,00,000 Rs taken loan to be paid off over five years

from HBL Bank Ltd.. This debt will cover office space, office equipment, and for supplies two leased vans, advertising and selling cost. The partners provided 11,00,00,000 Rs jointly. So, the total cost of the project estimated at 15,00,00,000 Rs.

Share of the Profit and Loss

NAME OF WORKING PARTNER

1. Zeeshan
2. ALI
3. Faizan
 4.Usama
 5. Qaiser
6. Nauman


SHARE OF PROFIT

25% 15% 25% 15% 10% 10%


SHARE OF LOSS

25% 15% 25% 15% 10%

           10%
Confidential Agreement:

The undersigned reader acknowledges that the information provided by Faizan in this business plan is confidential; therefore, reader agrees not to disclose it without the express written permission of Zeeshan Miran, chairman Smoothy Juice Company Ltd.

It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader may cause serious harm or damage to membership.

Upon request, this document is to be immediately returned to chairman.








___________________ Signature

Zeeshan Miran
Name (typed or printed)

___________________ Date

This is a business plan. It does not imply an offering of securities.

Executive Summery

We have prepared report is based on “Business Plan on “Smoothy Juice Company Ltd”. To

prepare this report we have followed marketing research methodology for whose are children and diabetic people. The information, on which the total business plan stands, was the collection of data from the questionnaire made by Smoothy Juice Company Ltd. To see the market need and wants. The survey took place inside and outside of Sialkot.

After analyzing questionnaires we made some plan about location, building source of finance,
price, product promotion, and Channel of distribution. We selected our plant location at Sialkot and head office at Sialkot near by pass. So we will get the raw materials easily. We will preserve 500ml, and 900 ml Orange, Mango, Cocktail Special juices. We keep our price relatively low than other soft drinks and fruit juice. We will place our advertisement at television & banner. We will distribute our product near by shop of Sialkot city in the form of bottle packaging so that consumer can get it easily. The whole production process is in strict conformity with international standards, and constant research and development all products. We are confident that our products and services will satisfy the highest of standards


Our pricing policy will be reasonable and channel of distribution will be convenience. So our

target customers will get it easily. We hope that we will carry a good and competitive market share in soft drinks industry. Smoothy Juice provided superior value to their customer who they promised throwing advertising. So the customer are loyal the Smoothy Juice bran and build long term relationships.
Though it is exist in our country, but there is a great potentiality in this sector. If we can able to
flourish this sector by investing more, our national economy will be flourishing. As well as there are lot of people may earn from this sector and can increase their life style as well increase our GDP.

Industry Analysis

FUTURE OUTLOOK AND TRENDS:

Many juice companies are already established. We determine our competitor as Nesfruita, PRAN,
SHEZAN,  etc. Our company will be based on beverage products. We mainly want to produce juice. It is a partnership business. Initially we prepare our business plan for three years. Next three year we target that we capture 5% of total market share. When our company will start, only three products we produce at that time. We wish to achieve a so much customer and consumer response in 1 year. It wills our betterment of our company. We get best wishes to our target customer and also the mind of the customer will obviously great beliefs of our products. Because we mention that, our product will free from sugar, fat & harmful chemicals. We expect the sales will be in next year approximately Rs 5.50 corer. Our product cost is  Rs 3,30,50,000. The return on investment is 20% expected.
ANALYSIS OF COMPETITORS:

In food & beverage market there are many renowned companies having their juice products.
      Acme Juice
Pran Juice
Frooto Juice
Frutica Juice

Now, we give a brief analysis about our competitor‟s market share.
                     Competitor

                                                A B


                                                    D
           
                                         Our position C



                                                                 Performance
MARKET SEGMENTATION:

We segment our market according to the demographic segmentation. In these segmentation criteria we segment our customer according to: Age, Sex, Income, and Occupation. Our main target customer is 60 % of diabetic people.
Business Description


Our business name is Smoothy Juice and we have different varieties in juices drinks as well and

our Smoothy Juice Industry is located in Asulia, Savar, Dhaka.


WHY SMOOTHY JUICE?

Smoothy Juice is especially for the children and

diabetic people because it is a sugar free and diet juice. Smoothy Juice is also providing the totally fresh juices. People are very much conscious about their health and mostly people are like the fresh food rather than the Soda, Carbonated drinks. It will be also favorable for children and health conscious people.

PRODUCT & SERVICES:
FRESH JUICES:
For the first time we are producing orange juice for testing the consumer market.
We are going to make fresh juices 3 flavors in juices available throughout the year - Orange,
mango and Cocktail special.
SEASONAL JUICES:
In seasonal juices we initially introduced Mango, Orange.
OUR SPECIALTY
Our specialty, we produce juice for the children and health conscious people, because we reduce
the fat level on 0.5% and add extra vitamins and add some sugar that are best for diabetic people.
.100% pure juice
.pure sugar free
Diet
Mixed flavor ( cocktail)
SIZE OF BUSINESS:
This business will produce & provide consumer product and organize medium size
business. Initially we will cover the 2 division of the country but our prospect will be whole of the country
OFFICE EQUIPMENT:
As a Medium business we start our business with some necessary equipment. Our main office
established in 250 Square ft Space and industry is established in 3000 square ft space. We arrange our main office with; 10 computers, 6 printers, 10 tables, 50 chairs, 10 fans, and 6 air-conditioners. These are our main office equipments but there are also some other stationary and inventory.
PERSONNEL:
For our new established business we will prefer skillful and capable employees who are also experience personnel in their own sector. We will try to maintain quality full employees, than quantity.
                       
BackGround  of Entrepreneurs
We are six business partners.  Two of them were recently holding the position as board of director in Service Factory. One of these having experience of 6 years as marketing manager in same industry. And other one having experience of 9 years at PAK Fan industry as financial sectary.
 One of them is having a same business in Germany from last 3 years, owning the Juice factory.
The remaining entrepreneurs’ are with no experience but having latest knowledge and advance education about business.  


                          Business Strategy

OBJECTIVE:

Become as the Best New Juice Shop in the Pakistan

Improving the customer satisfaction through the good quality of products

Turn in profits from the first year of operations.

The creation of unique, innovative and healthy products that will differentiate Smoothy

Juice from local juice shops

Four new Outlets in next five years in other city of pakistan

To exceed 6 million in annual sales by the third year of plan implementation.



KEYS TO SUCCESS FACTORS:

Store design that will be both visually attractive to customers, and designed for fast and

efficient operations.

Employee training to insure the best juices preparation   techniques.
Marketing strategies aimed to build a solid base of loyal customers
The products we serve are of the highest quality. We combine this quality with great service and atmosphere
Customer satisfaction with high quality juices and services
Competent management staff whose makes the juices and shakes fresh and good quality Location is our key success factor means  is very suit able for our
business.
Management that treats every employee equally. We create an atmosphere where employee's love coming to work and can earn good money.
Our commitment to providing excellent quality Juices at all times
Excellent Customer Service. Quick delivery and each customer will be treated as would an honored guest in our homes
Product quality. Not only great food but great service and atmosphere
The creation of a unique, innovative, upscale atmosphere that will differentiate

 MISSION:
Establish Smoothy Juice as the Local leading source of healthy energy in the form of freshly
juices with an uncompromising commitment to making a difference through our values.

VISION:
Explore all over the Bangladesh from fresh juices, providing for all their needs always with the
assurance of outstanding quality.

                                             Production Plan

Whole of the manufacturing maintain by our employees and all the raw materials will be
purchased from our country and abroad and we produced our product in our factory.

MANUFACTURING MACHINERIES & EQUIPMENT AND ITS PROCESSES
Three basic disciplines are used in the process:

1. Mass transfer

2. Heat transfer

3. Squeezing the orange


JUICE EXTRACTION
Firstly the oil is removed. This process is carried out without causing damage to the fruit. It is done to avoid undesirable flavors and obtain the highest possible level of aldehydes.
Secondly the juice is extracted. The technology used involves cutting and squeezing the orange and is different to many of the In-line systems used. The HRS process does not damage the peel and therefore avoids contamination of the juice.
Thirdly the juice is separated from the husk and the seeds. With this process we reduce the bitter
constituents, obtaining a low reading for quick fiber and a low viscosity in NFC.

The resultant juice has a minimum content of the bitter constituents, an agreeable colour, minimum natural oil content and an increased number of intact juice cells. The Limonina content is also reduced.
The average cell size in the pulp is increased with a higher percentage of floating pulp.
We must also highlight the fact that the process does not use water during the extraction
processes, the energy consumption has been optimized and the contaminants contained in residual water have been minimized.

REMOVING THE BITTERNESS:
Once the orange juice has been obtained we have to remove the bitterness from the juice. This is done by a process designed to eliminate the limonina, narangina y hesperidina from the juice.
Specifically for Limonina the initial concentration could be as high as 20 ppm and the final result should be less than 0,1 ppm.
The process starts with stabilised fresh juice and 15 Brix reconstituted juice. They are centrifuged in order to separate out the pulp from the juice. Lewait Bayer resin is added to the juice and it is then circulated to a storage vessel where the thermal treatment is carried out.

TREATMENT OF THE PULP AND ASEPTIC FILLING

One of the key aspects related to the treatment of the pulp is the mass transfer. HRS Spiratube

has developed a piston pump particularly suited to this purpose, a pump which is hygienic and can develop pressures of up to 40 Bar.

Another of the fundamental aspects of the process is the thermal treatment which is carried out

using a triple tube heat exchanger (HRS Spiratube model AS). In this heat exchanger the product flows through an annulus formed by tree concentric tubes making the units especially useful for:

Fluids of high viscosity Non-Newtonian fluids
Fluids which contain small particles

Finally the process uses an aseptic filler of the type “Bag-in-Drum” or “Bag-in-Box”, both designed by HRS Spiratube, which allow the product to be packed into aseptic containers. Preformed and pre-sterilised containers of between 5 and 1000 liters are normally used.

MX PASTEURISER
The Pasteurisers MX series produced by HRS Spiratube are characterised by the high speed of treatment, carrying out product de-aeration when the product is cold and because little maintenance is necessary.

HRS has developed a new series of Pasteurisers, designated the MX series in which special attention has been paid to the following features:

Feature 1. Energy recovery. Up to 85% of energy can be recovered which reduces the processing costs substantially.

Feature 2. Thermal treatment times are reduced. This results in a higher quality product

being provided.


Feature 3. The design is hygienic. This results in a higher quality product being provided. This key aspect of the design is the elimination of all dead zones within the unit where movement of the product is restricted. These zones are inevitable present in traditional designs using product to product heat recovery particularly in the area of the product entry into the headers.
Feature 4. Reduction in space. The most visible aspect of the MX technology is the reduction in size of the units. This has been achieved by eliminating the bends interconnecting the units. Compared to a traditional design the volume needed for the MX series can be reduced by up to 70%.

In the specific case of orange juice production we can take advantage of the MX technology because it allows us to use direct product to product heat recovery. The result is a more compact pasteuriser containing significantly fewer modules.

As an example we can take the case of a plant processing 20 m3 per hour of juice which requires a thermal treatment of heating the juice from 2°C to 98°C and then cooling back to 2°C.

With indirect recovery (using an intermediate water circuit) 30 units would be required, 22 of

which would be for heat recovery. This system would allow us to recover 80% of the energy used.

In order to achieve recovery of 80% of the energy using direct recovery (with unpasteurized

product in the shell and the pasteurised product in the tubes) we would require 16 units.


If on the other hand we maintain the original investment and use 30 units, all for direct recovery,

we can recover 91% of the energy, an additional saving of 11% in the energy used.


We can quantify this saving of 11% in energy by assuming we use the process described (Heating from 2°C to 98°C and cooling to 2°C) with a flow rate of 20.000 kg per hour of juice, for which we need 0,94 kcal per kilogramme per degree C. If the plant works for 20 hours each day this would represent a saving of 3.970.560 kcal per day. This quantity of energy would require 7352 kg of steam per day which, assuming a cost of per kg, would give a saving of 220€ per day. If the plant is working 365 days per year this represents a saving of 80.504€ per year.

CIP CLEANING SYSTEM
The CIP (Clean in Place) cleaning system used by HRS Spiratube is centralized with automatic control of the parameters. An outstanding feature of this design is that it has automated practically all of the cleaning operations required in the plant.
THE JUICE MIXING ROOM
The principal components are automatic systems for mixing the product, controls for the
components and the CIP cleaning operations. Mixing takes place in tanks fitted with agitators in which we can programme the proportions of the various constituents. The mass transfer of the constituents is carried out using centrifugal or pistonpumps.
SHIPPING
The shipping area contains the chillers used for loading and unloading the tanks. These chillers use MX and AS type heat exchangers that generate the best heat transfer coefficients. The products must be chilled down to between 0°C and +2°C.
                                       DRYING THE ORANGE PEEL


In order to market the orange peel we must use a drying plant. The first part of this plant is the

hydrolysis zone which takes the peel coming from the juice plant and adds lime [CaO]. When we have the hydrolyzed peel it passes to the presses where we obtain a semi-solid product and a

liquid. The liquid is passed to a further process of evaporation where we obtain a concentrated liquid. The semi -solid product and the concentrated liquid are both passed to the final dryer from which we receive the dry product. The Trommel type dryer can use different types of fuel such as biomass, natural gas etc. and it is important to realise that the exhaust gases from the dryer can be used as an energy source on the evaporation plant. Lastly, the product is passed to a pelletiser which gives the peel in a form which can be sold.

Graphical outlook of the manufacturing process

PHYSICAL PLANT:
Our Production Industry situated in sialkot, Savar near of Bypass .
NAME OF THE SUPPLIERS O RAW MATERIALS:
In our Country:

1. Mr. Jamil Hossain, (Mango Suppliers), Office: 34/4, Saheb Bazar, lahore.
 2. Mr. Ahsan Mustak, (Mango Suppliers), Office: 15/4, kharian
In Foreign Country:

1. Mr. Cyang Mo, (Orange Suppliers), Office: 45/7/A, Syncho Street, Cuong, China 2. Suching Rong, (Orange Suppliers), Office:5454, Guya Lia Road, Jung Ki, China 3. Mr.Rathor Dash, (Varity Fruits Suppliers), Office: Kashmir and Agra
4. Mr. Jone Smith & Jonson Height, (Other Raw materials), Office: Fruit Fantasy; England



                                          Marketing Plan
MARKETING OBJECTIVES
Maximum profit margin

The big price objective Smoothy Juice that they provided high quality product and satisfied the customer with its product then juice Smoothy taken premium price to their customer other than our competitors. Juice Smoothy contain maximum profit margin other than their competitors.

Quality leadership

The main objective of Smoothy Juice that its responsibility to provided best quality which they promised to their customers. Smoothy Juice successfully fulfills their promised. Smoothy Juice main objective to provide quality products that satisfied the customer need and their requirement so Smoothy Juice deliver the quality product.

Long relationships with customer

Smoothy Juice provided superior value to their customer who they promised throwing advertising. So the customer are loyal the Smoothy Juice bran and build long term relationships.

Communication objective

Smoothy Juice use different sources to attract their target customer. The objective of Smoothy Juice produces awareness in our customer about new products and also produces awareness to new customer about Smoothy Juice. Smoothy Juice also tells their customer that they provide pure juices to their customers. Smoothy Juice also give the knowledge of their juices give you energy and good taste. Smoothy Juice also gives message that their juices are good for your health.
Strategy marketing objective

To build unique distribution system that provides ubiquity at low cost.

To build high speed, efficient and vertical integrated manufacturing capabilities to gain low cost advantage.
To reduce energy consumption during production

To increase advertisement activities.

To redesign packaging to a more attractive and familiar.

To make innovation in product so that it become more portable and in convenience

oriented form.

To improve product quality as ever provide



PRICING STRATEGY


Smoothy Juice set it juices price on value pricing method. Smoothy Juice selling its juices at price added cost and prifit margin and also keep in mind the key competitors price. Smoothy Juice provide it customer quality fresh juices that provide customer good health and enjoyement. Smoothy Juice are available…? flavored. is a main objective that its responsibility to provided best quality who they promised to their customers and they fulfill their promised. Smoothy Juice is a big price objective that they provided high quality and taken premium price to its customer. Smoothy Juice contain maximum profit margin is another objective of pricing strategy. Smoothy Juice provided superior value to their customer who they promised throwing advertising.


PRICE STRUCTURE:

DISTRIBUTION STRATEGY

A distribution strategy defines how you are going to move products from point of creation to points of consumption, in a cost-effective manner. The effectiveness of distribution coverage and practice is of paramount importance in achieving the desired fruit juice sales. We select place for Smoothy Juice Show Room and Whole Sale shop near by pass Dsialkot . Our location very attractive because that place also very f. There is no any fresh fruit juices shop. That place is also attractive for juices because there is no juices corner but there are many good food restaurants like Pizza Hat and others. So that is advantage of place for Smoothy Juice.


We actually distribute our product in two ways:

1. B2B (Business to Business)
 2. B2C (Business to Consumer)

PROMOTIONAL STRATEGIES
Smoothy Juice use different sources to communicate their target marketing. Smoothy Juice use
those sources on that the more customer attract like Local Cable, Newspapers, Billboard and when they lunch any scheme in juices they use pamphlets to aware their customer. Smoothy Juice uses the channel to attract the customer and give fully information about juices through these Electronic media. As our target consumers are Old, Children and all health conscious people, for this reason we promotion our product to give advertise in television, radio. We also use vehicle writing method and posturing for our product advertisement. We also promotion our product with the help of our packaging system. In packaging we mainly follow that the product will packaged in an attractive form, that make consumers interest on our product. It packaged in different levels in variation of quantity. So people can afford it easily.


Product forecasts:
This types of product continuing in the market on the basis of their features, reasonable price,
standard maintain and also quality. We are also prepare and determine that our product will be quality full and reasonable price that‟s why we are optimist about our product that will be continue a certain time.

Controls:

We believe in best quality. In producing our product we maintain quality as well as quantity. For control the products quality we will import best quality equipment from abroad. We also standardization our product from our expert researcher. Our whole production process mainly base on computer for this reason is done by a very systematic process. We produce our product which has no harmful chemical. That‟s why these products have no side effect and every one in every age can use our entire product frequently.

                                                Organizational Plan
FORM OF OWNERSHIP

The form of the business is “partnership” business and all the partners are responsible for the business. The partners are jointly and severally liable for all debts of the firm. Smoothy Juice ltd established with 6 partners initially. Each partner has their own particular designation in the company. Our company is flat organization.

MANAGEMENT TEAM BACKGROUND:

The company's management philosophy will be based on responsibility and mutual respect.

Our management style reflects the participation of the owners; we are not very hierarchical, and encourage all employees to learn as much as possible about all aspects of the business. Smoothy has a very strong organizational culture. It believes on teamwork.


The main goal will be of our management team, to manage the organization effectively and

efficiently to continue the business enterprise. The Management Team includes those peoples who have the real power in making the impossible in possible. All the members are practically experienced in practical field.

ROLES AND RESPONSIBILITIES OF MEMBERS OF ORGANIZATION:

In our company we appoint 5 managers under the CEO for handling different managerial

activities in different sectors. We mainly appoint manager for production & operation work, marketing work, planning and development work, financial work and also appoint procurement officers. We appoint mainly high qualified employee for our company.
Under the all department manager we will employee some officers for the minimize the pressure of All Managers.

ENTREPRENURE/ CHAIRMAN: Zeeshan, the Chairman of Juice Company. Selected by the all partners of the company, who actually give the command over the invention and control all the departments. All the business partners and personnel‟s are responsible to perform the duties as the chairmen stated. His main responsibility is to maintain the suppliers to ensure the continuity of good relations to them. The Head of the company who actually control & implement all partners‟ idea about the business. It means an individual developing something unique. Its behaves is that:
1. Initiative taking

2. The acceptance of risk or failure

HEAD OF PRODUCTION & OPERATION:

Faizan is our Head of Production, and he has a complete and strong command over Operational management and Production Analysis. Production manager mainly responsibility is that describe the physical plant layout, the machinery and equipment needed to Perform manufacturing operation; raw materials and suppliers names, address and terms, cost of manufacturing. A production manager allocates the raw materials from different suppliers to produce the final products. The responsibilities are
 Purchasing the all staff of food with better quality from food market

 Responsible for all the operations with in the shops (cleanness, quality of food, timely delivery to the customer)
 Responsible all the food expenses recodes

 Responsible to works with all other managers

 Managing Labor & controlling the production system.

 Motivating the labors & making the reward opportunities.

HEAD OF MARKETING:

qaiser, our head of marketing, cause she has completed his graduation on Marketing major and she has good command over marketing. Marketing involve that implementing decisions related to the marketing mix variables products, price and promotion activities. It helps effective decision strategy as well as for forecasting sales, products or services is indicated in order to project profitability of the venture. The main responsibilities are:
 Focus on the Customer

 Monitor the Competition
Own the   Brand.
 Find & Direct Outside Vendors.
  Create New Ideas.
Communicate Internally.
  Manage a Budget.
 Understand the ROI.

 Set the Strategy, Plan the Attack, and Execute


HEAD OF PLANNING & PERFORMANCE MANGEMENT:

Shaiq our head of planning and performance management and he have the strength to take decision and maintain the company‟s performance. These department officers involve setting the goals and how to be achieving that, it also help to develop the existing product. The responsibilities are:

 Staff Induction.

 Reward and Recognition.  Staff Retention.
 Management Development / Career Development.  Succession Planning.
 Competency Building / Mapping.  Compensation / Benefit programs.
 To facilitate / support the development of the Team members
 To facilitate development of staff with special focus on Line Management
 To recommend and ensure implementation of Strategic directions for people development within the organization.
 Provide counsel and assistance to employees at all levels in accordance with the company's policies and procedures as well as relevant legislation.
 Salary letters and employment contracts.
 Approve updated organizational charts on a monthly basis and maintain
 Co-ordinate the design, implementation and administration of human resource policies and activities to ensure the availability and effective utilization of human


HEAD OF FINANCE:

Noman our Head of financial manager and planner, he has a great command over finance because he has a educational and financial management background. Financial manager‟s responsibilities are that projection of financial data which determine economic flexibility and necessary financial investment, commitment. Financial officer control the all finance related task in an organization. The Responsibilities are -
 Accounts Payable
. Account Receivable
 Audit
 Budgeting
.cash Receipts
.Fixed Assets
 Current Assets
.Utility bills
HEAD OF IT & INFORMATION:

Usama he completed his major in CS and has a great experience in IT sector. Its information monitors the overall organizations IT related task. They are responsible for digitalized work in an organization such as computer system, internet activities, and software system activities controlling and problem findings, and its solution activities.
                                          Financial Plan

Smoothy Juice Company Ltd. Proforma Balance Sheet
For the year ended 31st July 2017

Source of application of Fund


Our total equipment and capital is Rs 11 crore and we have taken a loan amount of 4 crore to improve our product quality. Now our total capital is Rs 15 crore.
Assessment of Risk


Assessment of Risk


EVALUATE WEAKNESS OF BUSINESS:

Our main weakness is our business is small size business, that‟s why we have a very small

capital. So we will able compete with the lower price competitor. And our resources are also limited in compare to competitors.
The company can improve or eliminate the risk by:
Evaluate the setup cost in right manner
To compete with the competitors in an innovative technical way.
  Carefully analyze the economic condition of the country.
 To improve technological and technical support of the company.
 The company should justify the legal concern in appropriate way.
 The company should have clear concept about market (national & international) industry demand.

NEW TECHNOLOGIES:

We don‟t implement any kind of new technologies in primary stage of our business.

CONTINGENCY PLAN:

In the time when we bought our factory land in Ashulia we saw that there is a big possibility to

introduce a Mineral Water as a side business. But now we don‟t take any step for this business. In future, we have a plan when our business is well established we will introduce a Mineral Water in our business area.



                                                     APPENDIX
Marketing Research Data

As an initial stage of our business we actually follow some existing group of juice

companies in our country. The main command of our business plan based on the Nestle Group of industries. We followed them to prepare our new business invention. We research their marketing strategies in different formulas like we have collect data from website and observing the consumer market.


About Nestle Group

Nestle” is currently the most well known household name among the millions of people in Pakistan and abroad also. Since its inception in 1905,
Our Process of Collecting Information from Primary Sources:

Primary Sources of Information:

As primary information sources we use following media:
1. Investment Bankers
2. Sales Force
3. Suppliers
4. Customers
5. Employees
6. Consultants/Specialized Firms




                                                == THE END ==